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Wednesday, December 23, 2009

Daily Physical Education Rush

Go to NFLRush.com and become an advocate… huh?

I can appreciate the NFL’s advertizing campaign through this football season, emphasizing the need for 60 minutes of childhood play and exercise every day. The ads encourage people to go to NFLrush.com and become a fitness advocate. I went to this website and was deeply disappointed. The “Kids Club Fitness Alarm” displayed poorly produced videos encouraging leg squats, side lunges, Triceps dips… as if these calisthenics are key to fitness… Whoa! The videos kept playing despite my many efforts to turn them off.

Nowhere on the site was a compelling case made for physical fitness. Nor was there a way to influence school boards to add daily physical education to the curriculum. Click on ‘Fuel Up to Play 60’ and come to the National Dairy Council’s answer to fitness… Ugh!

This Body-BrainBoogie blog has repeatedly emphasized the importance of Daily Physical Education, with many researched articles making the case. I wish the NFL would have taken time to study, then present the benefits of exercise for disease prevention and academic success.

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Quest Cryptogram answer from December 22nd
"Resolve to do it and then do it"
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